A cards least know four faces…
Let’s take a closer look at the issue of cut decoration or colored edging with mathematical – or rather, geometrical – logic. A business card is a cuboid. This means it has six sides. It took some time for the reverse side of the card to catch up with the front as a playing field for imaging purposes. It was just a matter of time before someone turned their attention to the other four sides!
If you ask a lay person about “colored edging”, they often come up with the same memory: in the obligatory Sunday worship, they held a hymn book with the colored – or even gold – edges in their hands. What does that have to do with unique printed products? We say: “a lot”! We don’t produce hymn books, but we do decorate business cards, invitations and other printed products on the other four, free sides – multi-colored, metallic or with graduated color.In case this isn't enough, take a look at what we call "enhanced colored edging"
The sides that are to be enhanced must have a little help as regards rigidity. We recommend a minimum of 0.4 mm thickness, which is equal to a natural card weight of 400 g/m² or more. The thicker the better or more effective – that’s for certain. This is most likely also the reason why cards with Letterpress or hot-foil stamping have colored edges.