Traditional and exclusive
Engraved steel embossing is in the tradition of copper plate etching. The die is made in the good old-fashioned way, engraved by hand with a burin. The image is incised into the steel's surface and the incised line or sunken area holds the ink. In the embossing press the groves are filled with ink and the substrate is pushed up into the ink filled groves. This transfers the ink onto the substrate and forms the substrate due to the high embossing pressure applied.
On the old continent, there is a preference for producing steel engravings using gloss paint which gives a fine silk sheen. In North America, the preference is for the use of water-based paint, to distinguish it from thermo-relief printing. This produces a lower relief height and a completely dull surface. The relief height is lower and the surface completely dull. We, of course, can offer you both.
Imitation steel-engraved embossing
Thermo-relief printing, sometimes referred to as convexography, attempts to imitate real steel-engraved embossing. But it is easy to spot, as this is not an embossing process and therefore has no impression on the reverse side.
Sometimes you can find normal off-set print combined with blind embossing. We prefer to stick with the original and its high quality.