The renaissance of letterpress! All of a sudden an old-fashioned printing technique became young and stylish.
Johannes Gutenberg invented movable type and revolutionized the way knowledge was disseminated. Wood or lead letters were rolled in ink and pressed onto paper. The parts carrying the ink were raised – a form of relief printing.
Of course, technology has also had an impact in this area of the printing industry: using photopolymer plates, designs can be printed by digital means. Where these are pressed into the substrate using high pressure, this type of letterpress is called “Boston style”. This embossing was once regarded as an unwanted by-product of printing – today we regard it as a tactile experience.
For all types of commercial products: invitations, business cards etc. Preferably combined with thick, soft cotton cardboard or duplexed card. Or maybe a little less sophisticated, on grey or brown chipboard? Whatever the case, it is the stripped-back design which letterpress leaves behind that is so exciting.