A marriage envisaged as a journey
Marco O. Bölling specializes in unusual printed products. But what happens when he needs something for himself and his Queen of Hearts? And something that will certainly only be needed once in a lifetime! The heat was on, and expectations were running high – let’s face it, everyone was thinking, “let’s see what Bölling comes up with”!
The ArtDiktatoren, Anke Stache und Michael Emmel, were chosen for the concept and design. The two creative designers have a high affinity with both materials and finishing techniques. It was patently obvious that the pair of them really enjoyed a project where they were – unusually – given a completely free rein.
The first step – to raise a thirst for travel, so to speak – was to send out a luggage tag informing guests of the date and time of the wedding. This was a new slant on the save-the-date-card. The luggage tag was dispatched in a hot-foil-embossed folding card.
Polterabend – Germany’s version of the rehearsal dinner
Invitations are not usually sent for the Polterabend, a pre-wedding party which involves a great deal of plate-smashing for good luck. Everyone is welcome! In this case, a safety card similar to those found in the pocket of an aircraft was produced, informing guests of date, venue, correct behavior and escape routes. It was even laminated, just like the real thing!
The actual invitation was the showpiece of the set. A passport informed the guests of the details of the ceremony, the journey and the celebration – a visa application was attached for their reply. The invitation was almost identical to a German passport, with a faux leather cover, hot-foil-stamping and blind embossing. Special paper was used inside, and a passport picture was held in place by two eyelets to give an impression of authenticity.
Order-of-service for the church and the menu
In keeping with the theme, an order-of-service was printed which described the “onboard entertainment” such as the hymns and music during the church service. The menu for dinner was entitled “catering & wines”. The cover was finished in thermography and the binding was done by hand in a matching color.
A disposable camera with their name on enabled every “traveler” to find their seat at the wedding breakfast with ease, and also made it possible for them to record their “voyage”. After the journey was over, each of the guests received a folder – just like those which enclose photos coming back from the developer – with a thank you letter. The folder also contained the guest’s own photos and some additional photos of the wedding.